Telling the Story of Rural China
Laotu is a social enterprise that shapes green consumption in emerging markets and promotes cutting-edge sustainable development for China and the rest of the world.
Our Mission
Laotu is a social enterprise that forefronts the innovatory market for responsible green consumption and promotes new sustainable development for China and the rest of the world. Taking environmentalism at its root, Laotu tells the stories of rural China and advocates a new dialogue between the rural and urban by improving the cultural, environmental, and economical sustainable development in all of China. Through a variety of ecotourism, education, and culture programs, Laotu strives to transform the public perception about rural areas and advocate for policy change, consumer education, and community-based conservation.
FOUNDER & CEO
Yi Luo
From Shenzhen, China
Master of Social Sciences, University of Chicago
Bachelor of Environmental Analysis and History, Claremont McKenna College
- United Nations Champion of the Earth Award, Recipient of China
- Shenzhen City’s 10 Excellent Youth
- 2019, Top 10 Chinese Social Innovators Under 30
- 2020 G20 Young Global Changer
- Team Member of Homeward Bound Global Women Scientist in Antarctica
- Representative of China Communist Youth League Committee of Guangdong Province
- Director of Shenzhen Longhua District Overseas Friendship Association
- Counselor for Shenzhen Cuizhu Foreign Language Experimental School
- CPPCC Member of Yantian District, Shenzhen
TEAM MEMBERS
Estelle
Operations Director
Graduated from Sun Yat-Sen University, Estelle has a stoic exterior but is soft on the inside. She has worked in marketing for several years and now uses data to communicate the principles of sustainable lifestyles. She is responsible for existing project management at Laotu.
Hans
Project Manager
Honors graduate of Pomona College in Environmental Analysis and Classics and 2018 Doris Duke Charitable Foundation Environmental Fellow. Has started work in K-12 environmental education and personal awareness education for various non-profit organizations in the US.
Quaile
Project Manager
I am a medium - shuttling between the melting of boundaries and the action of breaking them. Dreams are a collection of paradoxes. Reality happens to store visions that represent "immortality".
Other fellows
(partly)
Sam
Youth Fellow
Sam is a lover of classical instruments and pop music, and he attends Houde Academy in Shenzen. He knows nothing about dancing but is fond of theatre and productions from Quentin Tarantino and the Nolan brothers, and his idol is Ernest Hemingway. He grew up in Shenzhen, but now lives in the US.
Thea
Youth Fellow
Studying at Rhodes College, she is a programmer who also specializes in playing the harp. She has taught herself more than ten musical instruments and participated in the acting and directing of theatrical performances. She loves acrobatics, archaeology, and criminology, and is always looking for new fields to explore.
Ashley
Youth Fellow
Studying the Economic Tripos at the University of Cambridge, she mainly investigates development economics. Besides having directed dramas, films, and documentaries, she has also been a devotee of Musicals and Rock Music. She always embraces the opportunity of meeting new friends and trying new things.
Doris
Youth Fellow
A Gen-Z girl with broad interests, including humanities, fashion, and food, Doris has always been on the path of trying new things. She grew up in Hangzhou, and is a student in the Smith College Class of 2024.
Dan
Youth Fellow
Despite growing up in a small city famous for classical gardens and a slow-paced lifestyle, Dan decided to expand his horizons and move to Eswatini. This two-year experience helped him realize that the future depends on connecting the livelihoods of the city and the village. Inspired by Laotu, he joined the team to begin creating these connections.
Dong Yangpeinachen
Project Planner
Graduated from Renmin University of China, Dong is responsible for project management and operations at Laotu. She is primarily concerned about social innovation and enjoys language learning, blogging and podcasting. She also produces Laotu's podcast: You Yisi.
Annie
Youth Fellow
I’m Annie, a rising sophomore studying Business Economics and Media Arts and Design at the University of Chicago. In my free time I enjoy painting and eating lots and lots of fruit. In the future, I hope to become a master at cutting watermelons.
Vivian
Youth Fellow
I’m Vivian, a rising sophomore at Claremont McKenna College studying international relations and gender and sexuality studies. I’m currently addicted to dark chocolate with acai filling. I am also in the progress of romanticizing and philosophizing my life.
Richard
Youth Fellow
Richard is a sophomore at the University of Chicago studying Economics and Computer Science. He is from Bellevue, WA and enjoys playing chess, going on hikes, and watching a variety of sports in his free time. Interning at Laotu was a really engaging and fruitful experience for Richard, connecting with his roots in China.
Echo
Project Manager
Once a Course-in-the-Mountain alumna, Echo is now the project manager of Laotu. She graduated from Sydney University, majoring in Sociology and Political Economy. Having lived, studied, and worked across three continents, she is now looking for the next destination in life.
Echo Lyu
Youth Fellow
I love to learn and think about the all the possibilities, so I study anthropology, global capitalism, modernity, and contemporary critical theory, my admiration for David Graeber.
Apple
Youth Fellow
Zhejiang Media College, Photography Department, Class of 20, seems to be doing okay in everything but photography.
Andrew
Youth Fellow
I am a soon-to-be sophomore at Pitzer College, with an undecided major in math and physics, and hobbies that include tinkering in the kitchen and reading books.
Lily
Youth Fellow
Master of Economics from University College London, and is interested in environment, carbon neutrality and rural education.
Dong
Project Leader
Graduated from South China Normal University, recipient of the Shenzhen Charity Association's Appreciation Award, and the Award of Excellence from the Shenzhen Moon Festival.
Jenny
Youth Fellow
Had dreams of becoming a scientist. Passionate about nature, and the ideal retirement is to go to a windy place. Currently majoring in Environmental Science and Economics at UVA.
Faye
Youth Fellow
I'm a Faye who grew up in the city but is learning to enjoy rural America. Currently an undergraduate student in Data Science and I'm also interested in everything in the world. When I'm not studying, working, or singing I'm thinking about what I'm going to eat for my next meal.
THE HISTORY OF LAOTU
· 2016, Laotu was incubated at the University of Chicago Booth School of Business and Polsky Center for Entrepreneurship and Innovation
· 2017, received SEE FOUNDATION Social Innovator Award
· 2018, United Nations Environment Programme, United Nations Champions of the Earth Award, Recipient of China
· 2018, 2019, EU-China NGO Twinning Program, Chinese exchanger
· 2019, Laotu became the youngest NGO project to win “Road to Ecological Culture, Salute Environment Protectors” Award, sponsored by the Ministry of Environment of China, China Environmental Protection Foundation and China Foundation for Poverty Alleviation
· 2019, in the commemorative event of the China’s May Fourth Movement, Laotu was invited to participate in the symposium held by the the municipal government and mayor of Shenzhen
· 2019, received Good China SE(Social Enterprise) Certification issued by China Charity Fair
More
Laotu’s incubating projects have won the top ten of China Charity Fair Top 100 Public Welfare Projects, and the top eight of the Youth Entrepreneurship Competition in Shenzhen Longhua District and Yantian District
Laotu is a…
Board member of Shenzhen Yantian Youth Federation
Outstanding Cooperative Organization of Shenzhen Youth Federation
Board member of International Youth Musicians Association
Employer Representative of the University of Chicago Yuen Metcalf Internship Program
Partner of International Youth Forum on Ecological Civilization, California, U.S
Strategic Partner of Xuebaoding National Nature Reserve, Sichuan Province
Laotu is also a...
Research team and director of documentary for CCTV on the 40-year anniversary of Reform and Opening Up
Curator of the 2017-2018 Shenzhen-Hong Kong Biennale of Urbanism and Architecture
Special exhibition “Wenxin” for the 10-year anniversary of Wenchuan earthquake curator
Co-managed symphony concert in Enshi Tenglong cave, the largest natural cave in Asia
Curator for HUI, the first Chinese female clothing brand that settled in Milan Fashion Week, curating a multimedia video exhibition on the traditional culture of China’s ethnic minorities for 2019 Milan Fashion Week
Laotu is also a...
September 2021, a member of Chengdu Social Enterprise Development Association.
October 2021, "China Eco-Smallholder Alliance Wolong Project" led by Laotu was selected as one of the 100+ Global Cases for Biodiversity Conservation.
The only Chinese organization in the UNEP Youth Task Force on Ecosystem Restoration in 2021, and an actor in the United Nations Decade of Ecosystem Restoration.
Participation in the parallel forum of the NGO Forum at the United Nations Conference on Biodiversity in 2020-2021 - Kunming, China; participation in the United Nations Conference on Biodiversity in Montreal, Canada, at the end of 2022.
PORTFOLIO
Click on the pictures to learn more
LAOTU IN MEDIA (partly)
Mainstream media, such as Global Times, New York Times, People.cn and Guangming Daily consistently cover Laotu and our work
New York Times:
We are also featured in......
Planet China
LEADING THE CONVERSATION
At Laotu, we love to share our experiences in social enterprise, rural vitalization, and natural conservation. To turn this knowledge into a understandable dialogue, Laotu representatives have spoken at multiple forums and conferences:
- 2018 Social Innovation Forum, Swiss Agency for Development and Cooperation
- Tübingen University, speaker on sustainable agriculture and social entrepreneurship in China, at China Center
- United Nations Champion of the Earth China ceremony
- Top 10 Under 30 Social Innovator of China award ceremony
- “Rebuilding Hometown” Panzhihua Idea Meeting
- “Leading: Chaoshan NGOs in ten years” Forum speaker
- Guangzhou University, speaker on non-profit and social innovation
- Global Environmental Institute
- Dragon Cloud forest school
- Center for Rural Vitalization and Social Innovation at Tsinghua University
- Shaoguan Rural Vitalization Conference
SOME PARTNERS
SEE Foundation
Shenzhen-Hong Kong Biennial
Ricedonate
Friends of Nature
Developers 4 Development
Luohu Social Innovation Space
Yu Foundation
China Agricultural University
Naturland e.V.
China Central Television
Chinese Communist Youth League
One Foundation and One Lab
Chinese Academy of Social SciencesChina Foundation for Poverty Alleviation
Phoenix Satellite Television
China Environmental Protection Foundation
Swiss Agency for Development and Cooperation
Stoooges Education
The United Nations Development Programme
United Nations Environment Programme
China Climate Change Action Network
Vanke Foundation
China Association for NGO Cooperation
Stiftung Asienhaus
Stiftung Mercator
Robert Bosch Stiftung
807 social innovation space
Green Circle Zöld Kör
Bill & Melinda Gates Foundation
Homeward Bound
The University of Chicago
University of Tübingen
Sanjiangyuan Ecological Environment Protection Association
Storyteller
One Way Street Bookstore, Beijing
Cantonese Farmer’s Market
Four Seasons Share Organic Farm
Chengdu Roots & Shoots
Rural Women Development Foundation
Tomoroe Education
ACE Youth
The Nature Conservancy
UChicago Polsky Center for Entrepreneurship and Innovation
Beijing Jheng Charity Foundation
More...
Asian Youth Musician Association
Waldkindergarten Eichhörnchen e.V. Tübingen
Dr. John Cobb Jr.
Jiannan Si Ma
Professor Hu Yuegao
Xuebaoding National Nature Reserve, Sichuan Province
Wolong National Nature Reserve, Sichuan Province
Wanglang National Nature Reserve, Sichuan Province
Pingwu County Government, Sichuan Province
Lichuan City Government, Hubei Province
Communist Youth League Committee of Futian District, Shenzhen
Communist Youth League Committee of Longhua District
Political and Law Committee of Shenzhen Futian District
Publicity Department of Shenzhen Futian District
Lichuan Municipal Committee
Lichuan Municipal Committee Publicity Department
Panzhihua Municipal Committee
Lishui, Zhejiang
Sanjiangyuan National Park
Qilian Mountain National Park
Liangzhiyuepin Organic Farm
Puhan Cooperative
EACHWAY HUI
Shenzhen Vanke
Meisha Academy
Shenzhen Houde Academy
Shenzhen Middle School
Shenzhen Cuizhu Foreign Language Experimental School
Shenzhen Donghai Experimental School
Guangdong Experimental School
CONTACT US
Address: B4-301, North District, OCT Creative Park, Nanshan District, Shenzhen, China
Email: laotuadmin@laotu.info
Online Shop on WeChat: 老土不老土(laotubulaotu)
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